In line with its commitment to unparalleled customers satisfaction, Oando Marketing Limited, Nigeria’s leading oil retailer, has announced a strategic partnership with a leading bakery and confectionary business outfit in Nigeria, Big Treat PLC.
This strategic partnership provides that Oando Marketing offer 58 numbers of its over 500 service stations to Big Treat to expand its distribution bases across Nigeria. This development is expected to further make the Oando service stations a one-stop shop for high quality consumer products.
The expansion plan will begin with 6 stations in Lagos State by the 25th of September 2008, and then 8 by the end of November 2008, before finally spreading to service stations around the country.
Commenting, Mrs. Lara Banjoko, the Chief Operating Officer, Oando Marketing Limited, said, “At Oando we are constantly seeking ways to improve consumer experience on our forecourt, this partnership therefore excites us as it present us another opportunity to provide value-added services to our customers. This is just one of the few planned strategies through which we will continue to enhance one-stop-consumer experience we are known for”.
Also commenting, Mrs. Pamela Wu, Managing Director, Big Treat PLC stated, “Today marks a significant day in the history Big Treat, as this strategic partnership will provide us the good opportunity of reaching our numerous customers nationwide faster with our high quality and nutritious foods. We share in Oando Marketing’s vision of delivering a unique customer experience at its service stations and we are committed to exceeding expectations by the quality of our products and services”.
As Big Treat is one of Nigeria’s operators of Fast Food outlets, convenience store marketers and household supermarkets, the services will be available at Oando service stations, on size by size basis. Some stations will feature all three services while others will be just one.
With this partnership, Big Treat will be joining other brands that have partnership deals with Oando Marketing, such as Chicken Republic, and Tasty Fried Chicken.
Note to Editors:
Oando Marketing Limited
Oando Marketing Limited is the leading oil marketing retailer with over 500 retail outlets and numerous commercial customers cutting across the different geographical zones in Nigeria and operations in Ghana, Togo, Liberia and Republic of Benin.
The company markets a wide range of products such as Premium Motor Spirit (PMS), Automotive Gas Oil (AGO also known as Diesel), Dual Purpose Kerosene (DPK), Aviation Turbine Kerosene (ATK), Low Pour Fuel Oil (LPFO), Lubricating Oils and Greases, Bitumen, Chemicals, liquefied Petroleum Gas (LPG also known as Cooking gas) and Oando insecticide.
As the nation’s leading oil retailer, with one in every five litres of petroleum products being sold or distributed by Oando via its 500 retail outlets and strategically located terminals, we have continuously ensured products supply and availability in Nigeria and West Africa.
Big Treat PLC
Started business operation in Nigeria in 1991 as a bakery and confectionary business on Opebi road in Lagos and has over the years diversified into production of branded milk, supermarkets and fast food business with its turnover between 2006 year end and 2007 year end increasing by 89%. Currently, the company has over 22 outlets across the country with factories in Lagos, Kano, Kaduna, Port Harcourt, Abeokuta, Aba, Onitsha among others.
